Adidas not only wants you to buy its unbranded Yeezys going forward -- the company apparently really, REALLY need you to ... because it has a mountain of shoes on its hands, and not a lot of options to recoup its costs other than to sell.
In 2022 alone, Yeezys made Adidas upwards of $1.8 billion ... and made up around 7% of its total profits.
The report also says Yeezy has stayed strong as a constant product in the Adidas wheelhouse since at least 2019, which might explain why Adidas took so long to finallyAdidas has reportedly already set a date for its first unofficial Yeezy release ... the company is calling it the Adidas 350 V2 “Granite," and it's supposed to retail for $230 -- dropping in January.
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