Adidas is closing its much-touted factories in the U.S. and Germany, a move that will affect some 200 jobs
By Sara Germano Nov. 11, 2019 10:17 am ET BERLIN— Adidas AG ADDYY -0.83% plans to close its only sneaker factories in the U.S. and Germany, shifting cutting-edge automated footwear production to Asia and reversing an effort to make products closer to shoppers in the West.
The closure of the facilities in Ansbach, Germany, and suburban Atlanta—both opened within the past three years—raises questions about the feasibility of bringing manufacturing jobs back to developed markets. The closure of the two factories, which will cease production by April, will together affect some 200 jobs.
The Atlanta facility was announced in 2016 and began production in late 2017. It was touted as part of a broader effort to be closer to U.S. consumers, while innovating production processes meant to cut time to market and competing with fast-fashion retail. Earlier this year, Adidas promoted limited-edition shoes made at the Georgia factory for the Atlanta-hosted Super Bowl.
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