'It’s an unprecedented time in our world right now, and when we saw the stories about animal shelters shutting down we wanted to lend our support.'
, from today until April 22, Busch is offering a free three-month supply of beer to anyone who fosters or adopts a dog from the rescue. Of course, pet adoption isn’t necessarily an activity you should undertake explicitly to get free alcohol—but if you’ve been seriously considering adopting a dog anyway, why not get some free beer at the same time?And perhaps more importantly, the campaign also brings attention to the fact that pets are still looking for homes in these turbulent times.
“It’s an unprecedented time in our world right now, and when we saw the stories about animal shelters shutting down we wanted to lend our support,” Daniel Blake, vice president of value brands for Anheuser-Busch InBev, told me via email. “A lot of Busch drinkers live in the Midwest, so the Midwest Animal Rescue & Services was the perfect partner for us. We know our community will get behind us and answer the call.
Beyond giving adopters free beer, Busch also kicked off the partnership by donating $25,000 to the shelter. If you’re looking for a pet, Busch says that MARS is largely focused on adoptions in the Midwest, but they do have the capabilities to work nationally.
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