Advertisers are making a return to FoxNews Channel's 8 p.m. EST time slot in the wake of TuckerCarlson's exit from the network. For years, major blue-chip advertisers avoided Carlson's time slot.
For years, major blue-chip advertisers avoided Carlson's time slot, but since his departure last month, advertisements have started to come back, according to a report.Procter & Gamble, one of the most significant advertisers in the country, is now running ads during Fox News Tonight for female products, including Venus razor blades by Gillette and Secret underarm deodorant, the report noted.
The rotation of hosts during Fox News Tonight has played a role in bringing advertisers back, according to Collins. "It takes a lot of audience risk out, because the audience is familiar with these personalities and knows them from other programming," he said. "We know from a program perspective that they are going to resonate with the audience and advertisers have a familiarity with them as well."More prime-time advertisers mean more revenue for the network, and that appears to be a good thing at a time when Fox Corp., the parent company of Fox News, agreed to pay a roughly $787.5 million settlement relating to supposed conspiracy claims that defamed ballot technology firm Dominion Voting Systems.
Fox is also battling another defamation case against Smartmatic, a technology company focused on voting, according to the report.
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