Two men who run a company that specializes in curating travel experiences for black people say they are trying to 'flip the phrase on its head and highlight the beauty' of Africa
The data-led campaign started after they combed through social media platforms and discovered thousands of negative instances where the slur was used.
"When we first started telling people the amount of times the phrase was used, they didn't believe us, so to have President Trump say essentially 'go back to where you came from,' it gave some credence to what we have been doing with this campaign," he added. "This comment is not new for black people. People use it as a way to get their racism across, you look for coded language to get your point across. It implies that black people are lesser than," he said.
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