Disney's rare moment of transparency with the streaming numbers for BlackWidow is intensifying pressure on other media companies to share more data about how their films perform with audiences
. That rare moment of transparency is intensifying pressure on other media companies to share more data about how their films perform with audiences. Studios were already feeling some heat to offer up more information, sources say, particularly from talent agents who gripe that it’s become harder for them to get top salaries for their clients without evidence that their latest film for Netflix, Hulu or their ilk was a success.
Handler also notes that reporting “Black Widow’s” revenues from on-demand helped burnish coverage of the Marvel movie’s commercial performance. By linking that rental revenue with the domestic results and international numbers allowed the film to have an all-in opening weekend above $200 million. Netflix has started to flirt with this, revealing more of its viewership numbers for high-profile films like “Extraction” starring Chris Hemsworth or Kevin Hart’s”Fatherhood” and including a “top 10” list on its site of the. However, an issue with streaming metrics: they don’t capture the full audience.
Handler says that subscription-based streaming services, the Netflixes, HBO Maxes and Amazons, have little incentive to report tangible measurements on separate titles. Wall Street is more interested in the overall number of paying subscribers rather than the achievements of one particular movie.
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