After a team of veterinarians saved his dog from a deadly form of cancer, an Illinois CEO took out a Super Bowl commercial to thank them.
In the ad, called"Lucky Dog," Scout runs on a beach before footage cuts to him being treated by UW-Madison veterinarians. The spot features a donation link on the WeatherTech website, and all the proceeds will go toward UW-Madison's veterinary school. The ad will air in the second quarter of the Super Bowl.
Dogs and people, the university pointed out, share similar cancer rates, as well as similar traits in the disease's spread and treatment. The National Cancer Institute
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