After raising $30 million, this tech exec explains why his quest to replace outdated electric motors with software-powered smart units won't be an 'overnight success'

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After raising $30 million, this tech exec explains why his quest to replace outdated electric motors with software-powered smart units won't be an 'overnight success'
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Electric motors — which may consume 45% of the world's energy — help run everything from air conditioners, to refrigerators, to factory machinery.

of the world's energy is consumed by electric motors, by some estimates, yet most people don't know much about them or even think about them., told Business Insider in a recent interview — these motors are mostly hidden.

Morris says that those who have made the change are saving over 50% on their heating, ventilation, and air conditioning costs, and importantly, cutting down on their carbon emissions. Until recently, the cost of the computing power needed to control these motors would have made buying them impractical. But the plummeting price of processing power has meant that SMC can afford to put sufficient computing horsepower in each motor, without having to charge exorbitant prices.

"When you look in a year, it'll be like, 'What's this overnight success thing?'" Morris said."But it took ten years to get to this point, and there's so much hard work from the team, the engineers, the scientists, and the Ph.D.'s to build the core technology. This has been a really, really long time in the works.

Today, Morris is focused on scaling the customer and business side of SMC, while Johnston handles engineering and supply-chain management.

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