'A new way for artists, record producers, and streaming services to delight listeners with new music.'
Various methods like analyzing song lyrics, blog postings, social media mentions, and brain activity have been experimented with before to predict hit music. Yet, predictive accuracy for most studies is quite low, said the researchers in their
The team then used a platform to measure the neurophysiologic responses. The platform combines signals associated with attention and emotional resonance. This is called “brain as predictor” or “neuroforecasting,” an approach that captures neural activity from a small group of participants to predict population outcomes.
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