Founder and Chairwoman of theBoardList and former Vice President of Google, Sukhinder Singh Cassidy advises women to optimize for impact with their choices.
In mapping my own career, I have kept choosing to choose, and aiming for impact. I took many risks that did not work out. I was the founder of a company in video commerce 10 years before the current video commerce rage that is going on; we were too early. I was the CEO of a startup that I joined and then left six months later. The compounding benefit of what I learn at each stage unlocks the value of the next choice.
Another thing that has helped me particularly well in making choices in my career is what I call putting the who above the what. Often we've been trained to believe that following your passion is the risk to take. To that I say, passions change and interests change, but who you choose to work with has an outsized effect on what you will learn and what you'll be able to contribute. I recently heard a speaker refer to the M-curve of women’s careers that is almost like the McDonald’s arch.
The good kind of M-curve is having that growth mindset. I've taken steps back in my career. Some may say I’ve taken “title hits” or other things in order to grow or learn to have impact. I left Google and I became a founder and CEO of a 10 person startup. I took a step back in terms of revenues, corporate responsibility, and pay. I've switched industries in order to learn. The returns compound over time when you step back and take a career risk to learn something new for more impact.
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