The stage is set for the unraveling of the true story behind one of the most historical sporting associations ever. AirMovie
Ben Affleck's latest film, Air, is a true story based on Nike salesman Sonny Vaccaro's successful signing of then-rising superstar Michael Jordan. Played by Matt Damon, Sonny Vaccaro's relentless efforts resulted in the biggest collaboration that the sporting industry has ever seen, making Nike the unparalleled giant that it is today. Written by Alex Convery, Air—now on Prime Video—tells the true story behind one of the most historic sports brand deals ever.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Air Jordans Were Born Out Of Vaccaro's Vision Before the iconic signing, Converse was the favored shoe for the top basketball players in the NBA, and Sonny Vaccaro was a man with abundant connections in the basketball world.
Nike Needed Jordan More Than Jordan Wanted Nike Nike's desperation to crack the sports shoe industry played an effective role in the decision to proceed. After its public listing in 1980, the stocks were already hitting a low and the company also posted a loss in 1984. If there was any time when Nike needed to be saved, it was when Michael Jordan appeared as a risky but game-changing gamble. Jordan's personality and charisma were partly to blame for the lucrativeness he seemed to bring.
Nike also understood that it would take more than just 21-year-old Jordan's approval to make the cut. Thus, Nike brought Jordan and his parents to Oregon to have them witness a presentation put together by Strasser and Moore. In front of his parents, Jordan did not say much, but he presented his dissatisfaction with the blue colors of North Carolina missing.
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