Airbnb said it has found a 'meaningful difference' in the booking success rate for users. The findings come after the company launched an initiative to uncover and remedy race-based discrimination on its platform.
from several Black women in Oregon alleging customers were discriminated against based on their race.
The company said Tuesday that information collected through the Project Lighthouse initiative is being used to inform the company's approach to bookings and reviews in an effort to minimize racial discrimination for prospective guests.
On Tuesday, Airbnb said Project Lighthouse revealed another potential issue in need of tweaking: guests with more reviews have higher booking success rates than those without, and guests perceived to be White or Asian have more reviews than others. In response, Airbnb plans to make it easier for all guests to receive a review when they travel, an effort that it hopes will have a large impact on the Black and Latino or Hispanic communities.
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