Alaska Airlines Is Adding a 'Flight Pass' Subscription Service — Best Life

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Alaska Airlines Is Adding a 'Flight Pass' Subscription Service — Best Life
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Are you ready for this upgrade?

Customers will have the option of two types of subscriptions. The base-level"Flight Pass" will start at $49 per month for up to six roundtrip flights a year, $99 for 12 roundtrips, and $189 for 24 roundtrips, with subscribers required to book their travel at least 14 days in advance.

After two difficult years that saw travel brought nearly to a standstill, the airline says it decided to offer the subscriptions based on trend reports indicating that"most Americans arein 2022, particularly to warm-weather and beach destinations, and some are even more willing to be spontaneous and flexible on future trips," according to ABC News.

One expert pointed out how the new plans could offer a lifeline to the airline after its tumultuous pandemic experience."They want the same things that a typical retailer or other private enterprise would want, which is recurring revenue that is predictable and customer loyalty,", told Axios."Subscription models provide an anchor for all of those things."

But it may not be certain that the flight subscriptions will take off."It remains to be seen how consumers will wrap their heads around this," Levinter added."It's not completely intuitive."Zach is a freelance writer specializing in beer, wine, food, spirits, and travel. He is based in Manhattan.

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