Alejandra Alonso Rojas Resort 2024 collection, runway looks, beauty, models, and reviews.
Alejandra Alonso Rojas poured her love of the sun and beach into her resort collection, tacking images of shells, seaside family photos, and ’90s supermodels in swimsuits to her mood board. There they shared space with snaps of Salvador Dalí and Surrealist art—which explains the melting clock and lip-shaped sofa in the look book. The draped set was also a nod to the interiors of Dalí’s home in Cadaqués, Spain, which Rojas has visited.
While the Surrealists probed the subconscious and surfaced it in their art, Rojas instead dove into the sea, rising to the surface with underwater treasures and mythical creatures. A spray of coral-like fabric festoons the strap of a reef-like crochet dress, and a red bias-cut number has a delicate coral bead detail. Handmade marble prints capture the textures of the sea, and an iridescent laminated denim its shimmer.
AAR staples like crochet-and-leather combinations reappear here, but most compelling was the way the designer translated her best-selling drawstring slip dress from satin into a cashmere. It’s a piece that can be self-styled and dressed up or down.
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