By the way Alexa, can you stop being so annoying?
, this is because Amazon knows that users aren’t really getting stuck into the full range of Alexa’s capabilities.’s report is based on internal Amazon docs, and features some interesting statistics about Alexa usage. Here are the ones we found most eye-catching:
Last year, Amazon concluded that the market for smart speakers had “passed its growth phase,” and estimated it would expand only 1.2 percent annually in future. In a planning doc from 2019, Amazon noted that Alexa users discover half of all the features they will ever use within three hours of activating a new device. For most users there are just three main use-cases: playing music, setting timers, and controlling lights.
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