Exclusive: AleXa_ZB has signed with unitedtalent and preparing a new EP after winning 'American Song Contest' on NBC
AleXa will continue under ZB Label, the subsidiary recording company under long-running Korean video and film production company Zanybros. “I’m looking forward to a new history of K-pop as AleXa works with one of the world’s best agencies,” says Kim Junhong, CEO of ZB Label. “I’m confident that this relationship between UTA and AleXa will grow into a new Hallyu axis in the global music market.”
Meanwhile, Max Michael, head of Asian business development at UTA, sees the deal as a way for more Korean content to reach larger audiences. “I hope to showcase a new, fierce image through this concept,” AleXa says of her upcoming release. “With its musical-like elements, I feel right at home and in my comfort zone. ‘Back in Vogue’ is an exciting step forward and I can’t wait for my fans to enjoy the show.”
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