Looking past action blockbusters, Alibaba has been finding big-screen success in China with critically acclaimed movies
Everyone in Hollywood knew “Avengers: Endgame” would be a hit at the Chinese box office. No one there had the same hunch about “Capernaum,” a Lebanese drama that—despite being nominated for best foreign-language film in this year’s Oscars—hadn’t cracked $2 million in any market before capturing $54 million in China.
Behind the unlikely performance: Alibaba Inc., the e-commerce giant that has succeeded in promoting critically lauded movies to Chinese audiences once used to getting only big-budget offerings from Hollywood.
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