'We are helping coffee farmers take important steps toward independence and freedom,' says the Saskatoon founder and CEO of Road Coffee. yxe
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“We have coffee farmers who produce the world’s second-largest commodity … and a lot of them still don’t have access to basic needs and struggle to provide for their families,” she says.Determined to do her part to change the problems in the coffee industry, she returned to Saskatoon and founded“I actually am a firm believer now that business can solve a lot of the problems that we look to charities and non-profits to solve.
“We do have deep relationships with a lot of the people we work with … Everyone that we work with is really impact-driven and there to help farmers on a day-to-day basis,” she says.Article content A lot of the women in these communities are the breadwinners, she says, so their work is significant to their livelihoods.
“They can’t afford, No. 1, to pay for fertilizer. They have to decide between that and feeding their family. Or the climate has changed so much that the quality of their crops have gone down significantly,” Singh says. “Cleverly, she collects her interest and her repayment through coffee as opposed to finances. So it really gives those farmers the opportunity to expand their operations without predatory lending,” Singh says.
“My goal is to build wealth so that I can help more people. And sometimes that can be intimidating and scary, but we’re doing it and we’re making an impact … And for me, that whole process, it really started shifting things and solidifying some of that confidence,” she says.
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