HBO is no more—here's everything you need to know about the new super-streamer, Max.
from streaming. Zaslav suggested that the most painful cuts are behind him, and he’s now focused on helping the company weather the transition to streaming: “Off we go all together to build Warner Bros. Discovery into the next century.”Last spring, Discovery+ merged with Warner Bros. and HBO-owner WarnerMedia, creating a multi-billion dollar media company called Warner Bros. Discovery.
Though the HBO brand is a strong one, executives at the company decided to remove it from the name of the new combined service because they wanted to signal to subscribers that it is a broader offering, one that streams not just. Zaslav said that during early market research conversations, the company found that some viewers had been turned off by an HBO-focused brand. “HBO is not TV. It’s HBO,”, Warner Bros. Discovery’s top streaming executive, said Wednesday morning.
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