Why, exactly, will Warner Bros. Discovery win the content wars? “This is all we do,” David Zaslav tells V.F. “This is who we are.”
lit up as the SUV approached the lot. It was around 8 a.m. on Tuesday, June 1, 70-something degrees and sunny in Burbank, California, where Zaslav was arriving for his first-ever visit to one of the world’s most storied entertainment studios. After Zaslav flashed his negative COVID results for the security guards, the car rolled onto the 110-acre property, an ersatz metropolis in the shadow of the Santa Monica Mountains. Zaslav gazed out the window and looked up at the iconic Warner Bros.
Toward the end of the presentation, Zaslav revealed the new company’s name, Warner Bros. Discovery, and its slogan: “the stuff that dreams are made of.” “It’s fromwhich is a Warner Bros. movie,” he said. “It’s one of my favorite movies, and that line comes at the very end of the movie, when a police officer comes, and the Maltese falcon is sitting there and the police officer asks Humphrey Bogart, ‘What is that?’ And he says, ‘It’s the stuff that dreams are made of.
“My grandfather in Brooklyn,” Zaslav said in his New York accent , “used to, on special occasions, come in and then come back with the whitefish and the nova fromgrandpa.… The interesting thing about this store is, most of America is disappearing. It’s disappearing because you have Walmart, and you have Amazon, and you have these big stores. He has specialty items that are so niche. Lox, sturgeon, nova, cream knishes, matzo ball soup. He hasn’t been tipped over.
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