All the iconic 00s music videos referenced in Normani’s “Motivation”:
For years now, new popstars have sure, delivered bops, but failed to give us true superstar moments. Yes, we’ve had success stories and seen stars rise to meteoric fame, but no one has come with the desire for pop’s crown so visibly in their sight. Until Normani. Dropping her debut solo single “Motivation” this morning -- a track co-written by
But the song isn’t where Normani’s ambitions end. The music video for “Motivation” is a clear mission statement, a way to cement her stature as pop’s brightest new star. Even more impressive is the means by which she stakes her claim for supremacy: by honouring those legends in pop’s pantheon. The clip, directed by Dave Meyers and Daniel Russell, pays homage to those stars of the late 90s and early 00s who shaped Normani into the popstar she has now become, while placing herself in their midst.
The clip cuts to Normani wearing a top declaring her birth year before her and her girl gang get to dancing in the street. There are echoes of Ciara’s “1, 2 Step” and “Oh” featuring Ludacris. Of course, you can’t have a basketball reference in your video without paying homage to Britney Spears’ “...Baby One More Time”. Although Normani’s nods to Brit are subtle -- a pirouette here and there -- then there's that incredible double back handspring, which feels like both Britney, and Usher and Tyrese's dance battle in"My Way".
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