from its origins to the DRAMA of it all
The real-life Gucci saga is so outrageous that to this day commentators lean on fiction — Greek tragedies,even the Borgias — in their attempts to explain the drama. Let’s add Shakespeare to that list because Juliet’s famous line: “What’s in a name? / That which we call a rose / By any other name would smell as sweet” seems to get right to the heart of the matter.
Before we get ahead of ourselves, a bit about the family’s early years. Born in Florence, Guccio left Italy for England where he worked at the Savoy Hotel in London and observed the customs and tastes of the rich and famous. Back home, he founded Gucci in 1906, mainly as a saddlery with some items for town. Responding to the needs of the modern carriage trade, who were by then traveling by means other than horse, the company began focusing on artisanal leather goods in 1921.
, brought many tourists to Italy in search of adventure and product. By 1953 the renown of Gucci was such that a store was opened in New York, and celebrities of the day including Grace Kelly and Frank Sinatra were known to be fans. Clothing was added as an offering in 1968, followed by jewelry soon after.
By the ’70s, the third generation of Guccis had entered the picture, and this is where the drama — and thus the movie — picks up. Adam Driver’s character Maurizio is sent to New York to work with his Uncle Aldo and establish a line of succession.
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