Allure editor Michelle Lee shares the deeply personal drive behind her mission to revolutionize the beauty game SuccessWithMoira
“I remember my dad telling my sister and me that because we were women and because we were Asian, we would have to work twice as hard as anybody else,” says Allure editor Michelle Lee who has built her venerable media resume through hard work and hustle. “I didn’t grow up rich. I didn’t grow up with a huge amount of contacts within media...I’ve gone through times in my life when I had so little money that I remember scrounging in old purses try to find change to buy a sandwich,” says Lee.
Lee credits a strong survival instinct and immigrant mentality as critical to her rise to the top of one of media’s most revered mastheads. The upside of being underestimated, she says, is “you never get too comfortable,” ultimately instilling an enduring work ethic. “If you go through instances of not having a lot and knowing what the value of hard work can bring you, you never take things for granted. I know I always have to keep the hustle going,” she says.
Lee’s hard work paid off. She’s now on a mission to give voice to those communities who’ve remained underrepresented or outnumbered in mainstream media. In her two years at the helm of Allure, she’s reshaped how beauty is defined and celebrated by spotlighting diversity in a modern, holistic way.
"As journalists, we have to tell the truth first and foremost, but we also have to have a perspective on things. The essence of perspective is that there are going to be two sides, and someone’s going to love it and someone’s going to hate it. At a certain point, I said, ‘That’s totally fine. I’m not going to care as much about what people think.’”“I've never considered myself to be a competitive person with other people, I am of the belief that we all can help each other.
"If you are just doing things that are safe, especially in media, if you're trying to just appeal to everyone, you're going to appeal to no one.”“When I was younger, I viewed success as more of a monetary thing. Now, I view success as having some element of balance, whatever that is. I want to have a life, I want to enjoy the work that I’m doing, and I don’t want to feel like I’m just working all the time. The key to that is finding a job that doesn’t feel like work.
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