Alternative meat to become $140 billion industry in a decade, Barclays predicts

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Alternative meat to become $140 billion industry in a decade, Barclays predicts
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Analysts at Barclays 'can't believe it's not meat,' projecting huge growth for the nascent alternative food industry over 10 years.

The market for alternative meat can reach $140 billion over the next decade, according to a team of Barclays analysts.

The opportunity "for plant-based protein than perhaps was argued for electric vehicles ten years ago," Barclays says. The market for alternative meat can reach $140 billion over the next decade, according to a team of Barclays analysts spanning the agriculture, food and restaurant industries. That rapid pace of growth implies the animal-free industry could capture about 10% of the $1.4 trillion global meat industry.

"While lab-based meat is still likely several years away from hitting supermarket shelves, plant-based protein continues to gain ground vs. its animal-based counterpart, and we expect this trend to continue for the foreseeable future," they added.

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