When Amazon.com Chief Executive Jeff Bezos was spotted schmoozing in NFL Commiss...
) YouTube’s threaten to loosen TV’s grip on one of the last remaining reasons to pay for live television.
Will Amazon lead the pack in pursuing streaming rights for live sports? “We don’t talk about specific rights ... as a matter of course, but also because we’re just not sure yet,” Donoghue said. Donoghue said the current focus is on how to enable Amazon Prime subscribers to control nearly every component of their viewing experience, including how, when and where they watch.
To figure out which sports products are successful and what to offer next, Amazon is analyzing market research and its own viewership data, as well as consumers’ use of its X-Ray tool for digging into details about shows.
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