Amazon faces lawsuit over alleged biometric tracking at Go stores in New York
, filed by Alfredo Alberto Rodriguez Perez, the plaintiff argues that Go stores constantly use customers' biometrics"by scanning [their palms] to identify them and by applying computer vision, deep learning algorithms, and sensor fusion that measure the shape and size of each customer’s body to identify customers, track where they move in the stores, and determine what they have purchased.
Amazon's Go stores give shoppers the option to take whatever product they have off shelves and walk out without the need to check out. To be able to enter these stores, customers will need to scan a code from the Amazon app with a connected credit card. However, some locations offer Amazon One, the e-commerce giant's palm-based identity and payment service, as an entry option.
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