Who could've predicted that people wouldn't like to be forced into seeing ads?
Generally, when previously ad-free streaming services have added ads, they’ve done so by introducing new ad-supported tiers that are cheaper than the regular tier while increasing the price of the existing ad-free tier to incentivize users to drop down to the one with ads.
According to The Hollywood Reporter, a class action lawsuit has been filed against Amazon in California, claiming that Prime Video’s decision to introduce ads was “unfair” and that doing it now after years of promoting itself as a “commercial-free” service “harms both consumers and honest competition.
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