Amazon finally reacted to the climate emergency. But is it too little, too late?
in this way is evident: the company has kept silent over recent months, giving the impression that it was not concerned about the climate emergency and publicly ignoring demands from more than 8,000 employees at its annual general shareholders meeting earlier this year. If the company has been working for almost three years on this response, one can only wonder at the wisdom of keeping silent in this way and the damage it has done to its image.
“We’re done being in the middle of the herd on this issue — we’ve decided to use our size and scale to make a difference. If a company with as much physical infrastructure as Amazon — which delivers more than 10 billion items a year — can meet the Paris Agreement 10 years early, then any company can”
The comment makes clear what the company has been doing in recent years: nothing more visible than greenwashing. This approach obliges it to take decisive and realistic measures going forward, while at the same time, taking initiatives that show leadership, that make other companies follow. This is positive, but something that the company so far has largely failed to capitalize on and that has impacted negatively on its image.
Now, commitments such as buying 100,000 vehicles or investing $100 million in reforestation, which are ambitious and are the result of three years’ work, now seem little more than cosmetic, given the company’s size and influence, and more like a public relations exercise than generating real change. At the same time, the problem with setting objectives in relation to the Paris Accords is that it makes the announcement seem very conservative: we all know that the Paris Accords are too little and way below what we need to do if we’re to avoid reaching a point of no return. Amazon employees. Now, after such a long period of doing nothing and not seeming to care, Amazon’s announcement has not been greeted with much enthusiasm, and instead by calls for it to do more.
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