Amazon really wants you to shop at an Amazon Fresh store this Prime Day
this year isn't just about buying kitchen gadgets or the latest consumer tech: The company is also trying to get you to visit one of their Amazon Fresh grocery stores.
In the days leading up to Amazon's Prime Day event on July 11 and 12, the e-commerce giant is offering 20% off purchases of at least $50 at its Amazon Fresh stores to Prime members, it said inThe discount increases to 25% on the 11th and the 12th, according to the company. Amazon is also offering 6% back to Prime members who use its Visa credit card at Amazon Fresh. Normally, cardholders earn 5% back.
The deals are more substantial than what Amazon offered at Amazon Fresh on Prime Day in the past. In 2022, Prime members could getranging from bacon to Amazon-branded pita chips. An across-the-board discount wasn't part of the offering last year, though. Amazon did not immediately respond to a request for comment from Insider.
The latest deals also come as Amazon tries to find a path forward for its Fresh grocery stores. Amazon has opened roughly 44 Fresh stores in the US
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