.AmazonFashion introduces 'The Drop' featuring limited edition collections designed by global influencers:
Author:Tyler McCallPublish date:May 22, 2019Updated onMay 22, 2019Further proving that we're probably all going to work for influencers one day in the near future, the latest news from Amazon Fashion is all about how the online giant is trying to harness the power of those KOLs — that's "key opinion leader" — to move product.
Coming "soon" is "The Drop" — not to be confused with the streetwear-heavy Barneys program of the same name — an influencer-lead initiative which will give customers limited-edition, "street style-inspired" collections from global bloggers and social media famous folks. Designs from "The Drop" will be available internationally for only 30 hours, which the homepage of "The Drop" promises will mean less waste as things are only made to order.
With "The Drop," Amazon is hopping on a couple of bandwagons that's are picking up speed by the day. Retailers like Nordstrom and Revolve are already moving millions of dollars worth of product by partnering with influencers like Julia Engel, Arielle Charnas, Aimee Song and Chriselle Lim on exclusive collections.
Kicking off "The Drop" are Paola Alberdi , Sierra Furtado , Emi Suzuki , Leonie Hanne and Patricia Bright . If you have over a million followers and you want to design for "The Drop," Amazon handily made a contact form available for you to reach out. If you don't have over a million followers, perhaps it's a good time to tidy up your resume? Surely, some of these influencers will be hiring very, very soon.
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