Amazon Care is part of a growing trend of large US employers experimenting with new digital health services:
of employees — are interested in pursuing digital health interventions to deliver better health outcomes for workers at a lower cost.
The high costs of providing healthcare to its workers was part of the motivation behind grocery chain Kroger's decision to explore how for behavioral health medication could improve its bottom line, for example. And Amazon Care isn't the only potential healthcare disruption Amazon is trialing among its workforce: It teamed up with Berkshire Hathaway and JPMorgan Chase to create Haven, a joint venture insurtech currently available to the trio's 1.
That will take some time. While Amazon lays the groundwork for expansion — as I think it inevitably will — telemedicine firms can ink strategic partnerships and strengthen their existing payer relationships to safeguard against Amazon's surge into the space. For example, Teladoc could benefit from on its partnership with CVS-Aetna to get out ahead of an Amazon entry.
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