Amazon has been quietly raising the amount some customers must spend on its site to get free shipping.
To qualify for no-cost deliveries, some Amazon customers who don’t have Prime memberships now need to spend $35, up from $25 previously.
Amazon spokesperson Kristina Pressentin confirmed the company is testing the new qualification, which was first reported by the blog eCommerce Bytes. The change doesn’t impact Prime members who pay $14.99 per month, or $139 a year, for free shipping and other perks. “We continually evaluate our offerings and make adjustments based on those assessments,” Pressentin said.
For now, the new $35 minimum seems to apply to customers based on where they live, the consumer education website Consumer World said Monday. Among other cities, it noted Seattle, where Amazon is headquartered, has a $25 minimum, while non-Prime customers in nearby Bellevue have to pay $35 for free shipping.In the past, Amazon has raised the threshold order amount for free shipping as high as $49. It lowered it to $25 in 2017 as Walmart was ramping up its ecommerce operations.
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