Amazon is giving consumers $10 of credit for downloading Amazon Assistant, a comparison-shopping tool that fetches Amazon's price for products that users see on Walmart, Target and elsewhere.
In order to work, the assistant needs access to users' web activity, including the links and some page content they view. The catch, as Amazon explains in the fine print, is the company can use this data to improve its general marketing, products and services, unrelated to the shopping assistant.
Amazon already has more than 7 million customers using its assistant via Google Chrome and Mozilla Firefox, according to data published by those web browsers. Other companies offer similar shopping tools. "Customer trust is paramount to Amazon, and we take customer privacy very seriously," a company spokeswoman said, noting compliance with the assistant's privacy policy, which says data collection is for websites that users visit "where we may have relevant product or service recommendations."
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