The singer and actress stars in a TV ad for the luxury auto maker, while the film's Billy Porter will unveil a glittering orange-and-gold custom Maybach.
director and writer Kay Cannon and producer Shannon McIntosh. It goes live digitally Aug. 2.
The coda to the spot shows Cabello walking toward a G-Wagon saying, “It’s time for a new story, the one we write.” As Cabello tells, “I love this message of empowerment. I think more and more women are writing the narrative of what women can do. We are powerful, fearless, smart and can do anything.” Mercedes-Benz worked with its agency, Merkley + Partners on the ad, which is directed by Rachel McDonald of Biscuit Filmworks and will run on network and cable channels beginning Aug. 23.
Ukonwa Ojo, CMO of Amazon Prime Video, says that creating partnerships with brands like Mercedes-Benz is part of its strategy of treating films likemovie from Sony and then we basically hit the ground running, transitioning the relationships and the partnership from Sony to Amazon,” Ojo tells, “This is a transition for us and we’ve been increasing the number of just these big tentpole films that we bring to our members on the service and it’s been so well received.
“This is a film that we expect to have a really strong, multi-generational, multi-sectional, intersectional impact,” says Ojo.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
‘Paper Girls’: Co-Showrunner Stephany Folsom Exits Amazon SeriesEXCLUSIVE: Paper Girls developer and executive producer Stephany Folsom has stepped down as co-showrunner of the Amazon series, based on Brian K. Vaughan and Cliff Chiang’s graphic novel, which is …
Leer más »
1 in every 169 U.S. workers is now employed by AmazonAmazon has paid a $15 an hour minimum wage for all its employees since 2018, more than double the federal minimum wage.
Leer más »
The Best Women’s Sandals on Amazon, According to Hyperenthusiastic ReviewersIncluding an orthopedic pair of wedges that doesn't look like anything your grandmother would wear
Leer más »
1 in every 169 U.S. workers is now employed by AmazonAmazon has paid a $15 an hour minimum wage for all its employees since 2018, more than double the federal minimum wage.
Leer más »
The Messy But True Stories That Inspired Amazon Prime's The Pursuit of Love - E! OnlineLily James portrays Linda Radlett in Amazon Prime's The Pursuit of Love, a mini-series based on the book and life of beloved English socialite Nancy Mitford.
Leer más »