🐈 Cats beat dogs in terms of pet food sales. What did you get for your furry friend during Amazon Prime Day?
You are what you buy. If that’s true, Americans have revealed a lot about what’s meaningful to them during Amazon Prime Day’s two-day online shopping festival on July 11 and 12.
The most popular purchases offer an insight into the priorities of U.S. consumers three years after a pandemic upended people’s lives — at least for those who can afford to shop, consumer psychologists and marketing experts say. Nearly 9 in 10 Prime Day shoppers said they were longtime members of Amazon Prime AMZN, +2.68%, which costs $139 a year or $15 a month to join.
“Cats,” though, “are low-maintenance,” Sharmin Attaran, a professor of marketing and director of the digital marketing program at Bryant University in Smithfield, R.I., told MarketWatch. “The popularity of Temptations cat treats shows the really significant role that pets play in the lives of American consumers. They’re also willing to prioritize high-quality treats. We saw a rise in pet ownership during COVID. Cats are easier to take care of and are more independent than dogs.
With that in mind, it pays to keep them happy. “Seeing something as seemingly odd as cat food does make sense to me,” said Benjamin Wright, a professor in the marketing department at American University in Washington, D.C. “Cat food is something you’re going to buy a lot of, so if you can get it delivered, and delivered for free? I see why people are making that choice.”“Liquid I.V. is a bit of an oddball,” Lindsey said. Liquid I.V.
Americans do appear to be feeling more confident about cash outlays, though. U.S. consumers spent $12.7 billion on online purchases over the July 11–12 period, up more than 6% from last year, according to an analysis of over a trillion visits to online stores by Adobe Analytics ADBE, +1.96%. Electronics topped the list, followed by apparel, toys, home goods and furniture, computers, appliances, sporting goods, and TVs.
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