If you love to wait until the last minute, here it is: 9:30 a.m. local time, Christmas eve.
The e-commerce giant released a calendar of cutoff dates for shoppers looking to make a purchase that gets under the tree by Christmas Day. Prime members still have nearly two weeks to place an order. If you’re not a Prime member, you have until Dec. 14 for free delivery on purchases of $25 or more.
See: With six fewer holiday season shopping days there’s no time for impulse purchases, which is bad for retail Besides delivery, Amazon AMZN, +0.55% also has pickup options from Amazon Lockers and Amazon Counter partners like Rite Aid Corp. RAD, -5.20% , GNC Holdings Inc. GNC, -1.40% and Stage Stores Inc. SSI, -4.76% Amazon stores are open in 12 U.S. states on Christmas Eve.Time is short this holiday shopping season, with six fewer days for consumers to get through their lists.
Deloitte’s data also shows the significance of free delivery, with 85% of consumers saying that free shipping is important versus 15% who say prefer items quickly. Nearly half of shoppers told Deloitte they planned to start their holiday shopping in November, and 39% said they would begin before the end of October.For traditional retailers like Walmart and Target Corp. TGT, +0.02% , the option to buy online and pickup in stores has been valuable, both for shoppers’ time and the bottom line.
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