Wednesday marks the fifth anniversary of Amazon Prime Video launching in India. To mark the occasion, the service is planning further growth in the fiercely competitive India market with a “d…
,” which is set in a marriage bureau, both of which were Emmy-nominated; rural gangland focused “Mirzapur”; Indian classical music based “Bandish Bandits”; independence struggle show “The Forgotten Army”; spy drama “The Family Man”; and village politics series “Panchayat” to illustrate the breadth of commissions. The service currently has some 70 shows in development.
“Both from the point of view of impact, or reach, and commercially, this is a now a very viable alternative,” said Gandhi. “That said, as life goes forward, I believe both models will coexist. Movies will go to theaters and will come to us in a few weeks. We welcome that. And there will be certain movies, which will make a call to come straight to streaming, as customers’ choices and habits change.
“The idea is to get the Zeitgeist to the customer, to make them aware and get them into pay services like Prime Video, but do it in a manner that they feel the content for them is relevant and do it in a consistent beat,” said Gandhi.
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