Amazon is reportedly considering the launch of an adsupportedtier for its PrimeVideo service similar to those offered by rivals such as Netflix and Disney+.
Amazon could be close to launching an ad-supported tier for its Prime Video service, according to a Wall Street Journal report on Wednesday.
Recommended Videos According to the Journal, advertisers are keen for Amazon to launch an ad tier for its Prime Video service, with access to premium movies and programs a particular target. An ad-supported tier for Prime Video would follow in the footsteps of streaming rivals such as Netflix, which introduced ads in November last year for $7 per month, and Disney+, whose ad tier arrived in December for $8 per month. Hulu and Peacock also offer ad tiers for $8 and $5 per month, respectively.
But bringing ads to more of its movies and shows would bring it more revenue and pave the way for an ad-supported tier that could prove an attractive option for those looking for a cheaper way to subscribe.
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