EU Regulators are concerned the deal is anti-competitive for the worldwide marketplace of robot vacuum cleaners.
European Union antitrust regulators set a Feb. 14 deadline to approve Amazon’s $1.4 billion purchase of iRobot, the maker of Roomba, according to a report Reuters Monday. The extended deadline gives the European Commission two more months to approve the deal, which Amazon has lowered its bid for amid regulatory delays after the investigation was halted awaiting missing information from the companies.
Two dozen human rights groups asked the FTC to block Amazon’s acquisition of iRobot in a letter, saying the purchase of a “competing smart home device business” is anticompetitive, and would harm the overall consumer technology market. The group letter also cited the consumer data that could be sucked up by Roomba, which takes video footage of customer homes to map the floor plan as it’s vacuuming.
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