Amazon's made-up shopping holiday could be paying off for its competitors

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Amazon's made-up shopping holiday could be paying off for its competitors
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Amazon Prime Day has been dubbed 'Black Friday in July' as more retailers look to cash in on the sales fever.

Amazon isn't the only retailer that is benefiting from the annual Prime Day shopping bonanza. New data released by Adobe Analytics on Tuesday showed that some of Amazon's biggest competitors saw a 64% increase in online sales this Monday compared to the average Monday. Amazon launched Prime Day in 2015. It is now one of the company's biggest shopping events of the year. This year Prime Day was extended to last two days.

Amazon isn't the only retailer that is benefiting from the annual Prime Day shopping bonanza. New data released by Adobe Analytics on Tuesday showed that some of Amazon's biggest competitors saw a 64% increase in online sales this Monday compared to the average Monday. Amazon launched Prime Day in 2015. It is now one of the company's biggest shopping events of the year. This year Prime Day was extended to last two days.

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