Amazon's new RxPass is 'incremental step' in its foray into health care: Analyst

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Amazon's new RxPass is 'incremental step' in its foray into health care: Analyst
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'RxPass helps patients manage common health conditions by providing reliable access to commonly prescribed medications, delivered with the ease and support customers expect from Amazon,' Amazon Pharmacy Chief Medical Officer Dr. Vin Gupta said.

), and most recently billionaire and Shark Tank investor Mark Cuban, who launched Cost Plus Drugs last year. All these programs boast low costs for generics.Amazon is taking it one step further — it is allowing multiple prescriptions to fall within that $5 per month payment — but only with a Prime membership.

It's why Nephron analyst Eric Percher noted, "While it is possible that the $5 price point could offer savings for uninsured and underinsured patients who take multiple prescriptions, we do not believe it is significantly lower than that available from community and mail pharmacies, especially after taking into account the cost of a Prime membership."

In a statement Tuesday, Amazon Pharmacy Chief Medical Officer Dr. Vin Gupta noted an oft-cited statistic that inspired the new strategy, saying, "New medications don't get filled, refills don't get picked up." "Amazon Pharmacy is tackling these challenges by making medications more accessible, affordable, and convenient. RxPass helps patients manage common health conditions—high blood pressure, anxiety, or acid reflux, for example—by providing reliable access to commonly prescribed medications, delivered with the ease and support customers expect from Amazon," Gupta added.But there are several exceptions. First, it does not apply to Medicare and Medicaid members.

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