Contrary to earlier reports, Amazon isn't fully abandoning Chinese e-commerce: It's now introducing a lending program to help and attract Chinese sellers:
Amazon's Lending Referral Program can help Chinese sellers on its marketplace grow their businesses.
The short-term loans are available to Chinese vendors that sell on Amazon's marketplace, potentially enabling them to purchase more inventory and make other investments. The program is currently invite-only and has just one lending partner, Shanghai Fuyou Commercial Factoring, though it plans to add more lenders going forward.
the US, UK, and India — Amazon can make sellers on its global marketplace stronger and build out an attractive selection for consumers.This can make Amazon a more appealing sales channel for Chinese merchants, helping grow its selection. Chinese sellers account for a significant share of Amazon's third-party merchants, and the lending program can strengthen that. Over 40% of Amazon's third-party sellers are based in China,Marketplace Pulse. This means that Amazon's short-term loans can help a number of its sellers improve their businesses, thus making Amazon's marketplace a better place to shop.
Incentivizing Chinese merchants to sell on Amazon may be key to its success as cross-border e-commerce becomes more competitive.Alibaba is
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