E-commence giant Amazon's one-day shipping is poised to pose a big threat to retailers, according to Morgan Stanley.
"Amazon One Day delivery is a threat that makes us incrementally cautious on our Retail coverage," says the bank's analyst Simeon Gutman.
Amazon started rolling out free one-day shipping on over 10 million products for its Prime members in June this year. Other retailers might be forced to catch up on one-day shipping in the near future, which would put pressure on their earnings and margins, Morgan Stanley says. The "Big 6" retailers — Walmart, Kroger, Home Depot, Lowe's, Costco and Target — will see their new retail sales decline 21% by 2020, the analyst expects.Michael Nagle | Bloomberg | Getty Images's one-day shipping is poised to pose a big threat to retailers, according to Morgan Stanley.
"Amazon One Day delivery is a threat that makes us incrementally cautious on our Retail coverage," Simeon Gutman, the bank's analyst said in a note on Tuesday. "We believe Amazon's shift to one day delivery will again raise consumers' expectations ."
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