In the annals of full-tilt ad pitches that have left buyers razzled and dazzled, Amazon’s NewFront presentation tonight may not merit an especially lengthy or detailed chapter. Most of the announce…
were still conducted virtually due to Covid, Amazon put on its first edition. This year’s in-person debut took full advantage of the posh setting, opening with a ballerina dancing in front of a massive video screen, before the Blue Angels Drum Line boomed out an opening fusillade.
Thankfully, the night’s host was Amy Poehler. The comedian who has become an active producer and director delivered a welcome dose of insouciance during an otherwise straight-laced evening. After yet another sizzle reel finished playing, Poehler strode to the center of the stage, snarking as she went, “That video was super-fun, and I’m really glad I saw it. But I want to know more!” Of Amazon’s fast-growing livestream platform, she declared, “Twitch: The best place to watch people watch people watch people play videogames!”
There were segments about new ad tactics and a half-dozen creative teams from new and returning shows. One portion of the show seemed deliberately engineered not to yield any new news: NFL Commissioner Roger Goodell was queried by Al Michaels and Kirk Herbstreit, who will team in the tech giant’s Thursday night booth. “Amazon Prime is going to change the way people watch football,” Goodell intoned, without much elaboration.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Streaming Ad Spending Soared 57% In 2021 To Hit $15.2B, IAB Report Finds As NewFronts Kick Off In-Person BlitzAs the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming. The IAB, the industry group behind the NewFronts,…
Leer más »
Amazon Fire TV devices are up to 42-percent off right nowAmazon's Fire TV streaming sticks and TVs are up to 42-percent off right now for Mother's Day. Save more while you stream more.
Leer más »
Trump’s criminal justice reform bill becomes persona non grata among GOPersWith rising crime and the approaching midterms, Republicans have moved far past the First Step Act.
Leer más »
Varney: This inflation indicator is flashing a ‘danger signal’FOX Business' Stuart Varney discusses the rising cost of diesel as economic recession fears grow.
Leer más »