Amazon's takeover of retail isn't new, analyst says

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Jan Kniffen, CEO of J. Rogers Kniffen WWE, and Liz Dunn, founder and CEO of Pro4ma Inc., join SquawkCNBC to discuss whether Amazon is killing the retail industry.

Jan Kniffen, CEO of J. Rogers Kniffen WWE, and Liz Dunn, founder and CEO of Pro4ma Inc., join "Squawk Box" to discuss whether Amazon is killing the retail industry.

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