Amazon marked its largest sales day ever Tuesday, the start of a 48-hour Prime Day sales event that saw shoppers spend billions to buy more than 375 million...
Amazon’s Fire TV Stick with Alexa voice remote was the top seller across the site worldwide, Amazon said. Customers also reached for lip balm, AirPods and a portable carpet cleaner. Numerator, in its own analysis, added Temptations cat treats and“When we started Prime Day, it was very simple, we wanted to have a celebration of our members,” said Jamil Ghani, the vice president of Amazon Prime. “Over the years … we just keep on making the event bigger and bigger for our members.
This year’s event also recorded the largest number of Prime membership sign-ups of any previous Prime Day, Ghani said. He declined to share how many people signed up for the service.Prime Day deal packages move along the conveyor belts after being sorted off of trucks at one of the country’s largest Amazon Delivery Stations in Lewisville, Texas, in the early morning hours, July 11, 2023. The crew will move and deliver roughly 172,000 packages during the two-day sale.
Numerator’s analysis found shoppers this year favored lower priced items. The average spend per item was $32, with 57% of items purchased marked under $20 and just 5% going for more than $100.About 6.5% of orders were purchased through Buy Now Pay Later, which allows customers to pay for purchases over several installments, according to data from Adobe Analytics. Those sales drove $927 million in revenue, up 20% from the same event last year.
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