We chatted with Amazon Studio's Head of Television about the huge success of The Lord of the Rings: Rings of Power and whether PrimeVideo is becoming the home of genre TV:
Amazon Studios has a smash hit with The Lord of the Rings: The Rings of Power. Production is underway for the second season of The Lord of the Rings: The Rings of Power, the fantasy TV adaptation of J.R.R. Tolkien's seminal work. Instead of adapting the core The Lord of the Rings epic for television , Amazon Studios took a gamble by making a prequel of series, focusing on the creation of the Rings of Power and the rise of Sauron during the Second Age.
With the success of The Lord of the Rings: The Rings of Power and Amazon Studios launching other high-profile projects like Wheel of Time, The Peripheral, and the just announced Warhammer 40K live-action franchise, we followed up by asking Sanders whether Amazon was using genre shows to separate itself from other streaming platforms."Well, it has certainly paid off for itself," Sanders responded."It's a big gamble and the success we've had has been rewarded.
While The Lord of the Rings: The Rings of Power was successful from a"minutes viewed" standpoint, the show had to contend with a passionate response from fans. While some loved the expansion into the more obscure bits of Middle-earth lore, others were upset with the truncated timeline and other deviations from the source material.
From there, the conversation turned to the competition between Rings of Power and House of the Dragon, HBO's spinoff to Game of Thrones that launched just a few weeks after Rings of Power. Both shows had parallel releases for seven weeks, turning the wider conversation about the cross-section of pop culture and fantasy.
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