Amazon to acquire Roomba robot vacuum maker for $1.7 billion

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Amazon to acquire Roomba robot vacuum maker for $1.7 billion
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.Amazon to acquire Roomba robot vacuum maker for $1.7 billion

Amazon announced on Friday that it was entering into a definitive merger agreement to acquire iRobot, the maker of Roombas. The Big Tech e-commerce platform will acquire the company for $61 per share, costing Amazon $1.7 billion. The acquisition of the Roomba maker shows increased interest by Amazon in expanding its smart-home market presence, which may offer it access to additional data about its customers.

"Amazon shares our passion for building thoughtful innovations that empower people to do more at home, and I cannot think of a better place for our team to continue our mission," said Colin Angle, chairman and CEO of iRobot, in a press statement. Amazon would now have access to data regarding customers' internal home designs via Roomba. It is also likely that Amazon could use Roomba's internal data in synergy with other Amazon home products, such as Alexa and Ring doorbells.Amazon's acquisition of iRobot comes as the company is under scrutiny from lawmakers over its history of preferring its products in search results.

Amazon has lobbied against the legislation, arguing it would limit popular services such as Amazon Prime's free shipping. The two senators have said that the bill would not do such.

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