The company hopes that cutting delivery times in half will make its $119-a-year Prime membership more attractive, since nearly every other online store offers free deliveries in two days.
Amazon, which hooked shoppers on getting just about anything shipped in two days, said this week that it will soon promise one-day delivery for its U.S. Prime members on most items.
“It is a smart change, but it is also one that is becoming increasingly necessary,” said Neil Saunders, managing director at GlobalData Retail. “Other retailers have really upped their game in terms of delivery.” Walmart and Target offer free two-day shipping for those who spend over $35 on their website. And both companies have been turning their physical stores into shipping hubs, speeding up deliveries and helping to defray costs.
Amazon didn’t say when the change to its U.S. Prime membership will happen, but it said Thursday that it in the past month it has been increasing its selection of items eligible for one-day deliveries.Brian Olsavsky, Amazon.com Inc.’s chief financial officer, said the Seattle company is equipped to offer one-day shipping, since it has spent more than 20 years adding warehouses around the country where orders are packed and shipped.
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