Amazon says the Align Probiotic nutritional supplements currently for sale are safe after it sent emails to recent buyers that the supplements they purchased might be fake and should be thrown away.
Edward C. BaigEdward C. BaigBut that assurance comes only after the online retailer sent emails to recent Align buyers that the supplements they purchased might be fake and should be thrown away.
Amazon's statement emailed to USA TODAY says that “Amazon strictly prohibits the sale of counterfeit products. We invest heavily in prevention, take proactive steps to drive counterfeits to zero, and work with and empower brands through programs like Brand Registry, Transparency and Project Zero.” Amazon describes its separate Transparency service as “an item-level tracing service where brands serialize each unit they manufacture with a unique code. Amazon then scans these codes and verifies the authenticity of the product before it reaches a customer.”
Meantime, the Project Zero program leverages machine learning and a brand’s knowledge of their own products to help combat fakes.
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